Australian company eservices have launched what is hopefully the first of a yearly analysis of the state of the email marketing industry in Australia.

The report offers a clear ‘state of play’ and some benchmarking insights and general industry trends and statistics.

The new Icebreaker email was hard to miss in the Inbox, and not just because of their latest mankind-meets-merino ultra surreal image.

Most html (image) emails are designed 600-700 pixels (21 - 25cm) wide, so subscribers can see the key elements of the email in their preview pane, regardless of their screen size.

Icebreaker broke the width barrier with this cleverly designed piece, a whopping 1650p wide.

A few first impressions from very new Wavers…

See blog comments for some new observations, added 22nd Oct.

Kirsty (eliterate) joined Tom Reidy from Catalyst90 to talk to NZ Sales & Marketing Institute members about social media in Auckland today.

Here are links to some of the material we talked about, and other useful social media resources…

eliterate works closely with South Australia Tourism Commission to help them craft regular email newsletters and ‘blasts’ to their extensive consumer and trade databases.

Additionally, eliterate works with agency Sugar to develop special email campaigns to support ongoing South Australia advertising activities.

When Sugar launched Whole Water for Fonterra, eliterate came in to create the email components of the integrated multi-channel campaign.

A ground-breaking television commercial drove traffic to the Whole website, where visitors signed up for email vouchers.

We’ve enjoyed being part of the Happy As Larry phenomenon.
eliterate gives social media strategy advice and support to the Happy As Larry project and HAL initiatives like the New Zealand’s New Top Cat Model fundraiser.

‘Larry’ is a modern day Robin Hood, spreading random acts of kindness via his monthly email giveaway.

M & C Saatchi won a Bronze at the recent 2009 EFFIE advertising effectiveness awards for this multi-channel New Cops recruitment campaign for NZ Police.

eliterate was brought in by agency TOUCH/CAST NEXT to build the complex email templates and deploy the campaign to more than 10,000 potential new NZ police.

Loaded is a pre-paid debit card from NZ Post.

Agency TOUCH/CAST NEXT developed a unique ‘Loaded’ game for subscribers, and asked eliterate to build and deploy the introductory email.

Dive! Tutukaka used eliterate to create and send their first monthly email newsletter way back in August 2005 and we’ve happily worked together ever since.

They are fabulous clients to deal with, and we’ve enjoyed watching them win award after award for providing excellent customer experiences.