The Big Australian Email Report
Posted in: email, blog Dec, 08th, 2009 | 1 Comment
Australian company eservices have launched what is hopefully the first of a yearly analysis of the state of the email marketing industry in Australia.
The report offers a clear ‘state of play’ and some benchmarking insights and general industry trends and statistics.
Icebreaker breaks the boundaries.
Posted in: email, blog Oct, 29th, 2009
The new Icebreaker email was hard to miss in the Inbox, and not just because of their latest mankind-meets-merino ultra surreal image.
Most html (image) emails are designed 600-700 pixels (21 - 25cm) wide, so subscribers can see the key elements of the email in their preview pane, regardless of their screen size.
Icebreaker broke the width barrier with this cleverly designed piece, a whopping 1650p wide.
Dipping our toes in the (Google) Wave.
Posted in: blog, news, technology Oct, 20th, 2009 | 6 Comments
A few first impressions from very new Wavers…
See blog comments for some new observations, added 22nd Oct.
Social media links from the SMI lunch.
Posted in: blog, twitter, social media Oct, 18th, 2009 | 1 Comment
Kirsty (eliterate) joined Tom Reidy from Catalyst90 to talk to NZ Sales & Marketing Institute members about social media in Auckland today.
Here are links to some of the material we talked about, and other useful social media resources…