When Sugar‘s client Estee Lauder wanted to be first to launch a vibrating mascara on the New Zealand market, eliterate came on board to develop an email blast to coincide with the covert print and PR campaign.

eliterate has developed, produced and deployed special one-off email campaigns for just about ever occasion you can name; from product launches to Christmas parties; from viral ‘surprise & delight’ offers to friend-get-friend database builders.

Estee Lauder followed up the email launch of the world’s first vibrating mascara with this simple offer to its loyal database.