eliterate works closely with South Australia Tourism Commission to help them craft regular email newsletters and ‘blasts’ to their extensive consumer and trade databases.

Additionally, eliterate works with agency Sugar to develop special email campaigns to support ongoing South Australia advertising activities.

When Sugar launched Whole Water for Fonterra, eliterate came in to create the email components of the integrated multi-channel campaign.

A ground-breaking television commercial drove traffic to the Whole website, where visitors signed up for email vouchers.

When Sugar‘s client Estee Lauder wanted to be first to launch a vibrating mascara on the New Zealand market, eliterate came on board to develop an email blast to coincide with the covert print and PR campaign.

After working with Sugar on the successful Whole Water launch, and the distribution of 30,000 free sample email coupons, parent company Fonterra wanted to find out what their new customers thought of their whole new product.

They also wanted some feedback on some new ideas they had for future Whole flavours.

eliterate was brief by Sugar to conduct a comprehensive online survey, delivered by email to 15,000+ coupon recipients.

Sugar asked eliterate to help them create an email campaign to help promote Selaks $20,000 Reunion giveaway.

Estee Lauder followed up the email launch of the world’s first vibrating mascara with this simple offer to its loyal database.