eliterate developed, produced and regularly published a series of email bulletins for Apata Limited, so the packhouse could keep their kiwifruit and avocado growers informed - sometimes on a daily basis.

The bulletins quickly became a crucial part of company communications, delivering time-critical information about fruit prices, export plans and picking schedules directly to customer Inboxes throughout their busy harvesting seasons.

We went on to develop a full range of Apata communications pieces, including a staff email newsletter and two complete Annual Reports (copy written and project managed by eliterate).

When Apata expanded their operations and employed internal marketing resources, we trained and supported the new team so they could continue to produce and deploy excellent email communications from Apata head office.

If you'd like to talk to us about the results of this eliterate campaign, or any other, drop us an email or leave a reply below.

Apata Limited CEO Todd Muller says:
"eliterate provided comprehensive communications support for Apata Limited
through a period of significant business transformation in 2007/8.
Kirsty managed a full communications audit for our business and then delivered the
key agreed communication outcomes for 12 months.
These included two stunning annual reports from design through to shareholder delivery,
supporting collateral for new supply contract frameworks for our kiwifruit and avocado growers
and a step change in terms of regular soft and hard copy communications.  
Kirsty has a great ability to pitch her work to the relevant audience be it corporate or hands-on growers.
She has great flair and delivers a great product– I would recommend her without hesitation."