Kirsty (eliterate) joined Tom Reidy from Catalyst90 to talk to NZ Sales & Marketing Institute members about social media in Auckland today.
Here are some links to some of the material we talked about, and other usual social media resources...
The Social Media Revolution (Socialnomics90) on youtube.
Why Twitter Matters (Rod Drury from Xero, blogs about his talk to the Institute of Directors).
The AirpointsFairy on Twitter
Mashable, The Social Media Guide.
Mummy Bloggers Spit The Dummy Over Nestle : A Case Study for How To Underestimate the Power of Social Media:
Sales & Marketing Institute of New Zealand
We'll add more as we find them. Feel free to add yours.
I just found this website, and thought it was a good example of how to effectively use multi-channel social media: http://www.thefordstory.com/
Ford are using their own ‘Story’ website to engage Ford fans, and point them towards all their social media channels. Great stuff.
Honda launched this new TVC on their Facebook page today: http://www.facebook.com/video/video.php?v=880926030036&ref=nf